Results

H&M is  implementing the sustainability vision collecting clothes that are no longer wanted from their customers in all of our markets. In early 2014, H&M launched the first products made with recycled fibres from such collected clothes. Moreover, the company is continuing to invest in our customer offering with sustainability being an important added value. As part of this, they have been working to promote wage increases and regular wage revisions for garment workers for many years. Now that this is vision is important for the company, they launched their fair living Wage roadmap, marking an important contribution towards fair living wages in the textile industry, in order to inspire other companies to do the same. 

H&M choose to make sustainability a key strategic vision because the company believe in a better fashion future, where the main idea is to find.

People, planet and profit: at H&M, they believe that being fully aware of the interconnected nature of these three elements is the key to the long- term success of the company in order to help us achieve their vision, they broke it down into seven strategic, long-term commitments such as Provide fashion for conscious customers, choose and reward responsible partners, be ethical, be climate smart, use natural resources responsibly, reduce, reuse, and recycle, strengthen communities. These commitments are an integral element of their business strategy and they cover every stage of the product life cycle, from designing their fashion to how customers care for the garments they buy. According to the report 2011, external stakeholders and colleagues across the business have built a process to identify and prioritize the actions that they need to take over the short and medium term to help them to meet each of these long-term commitments. They call all these their Conscious Actions. Along the year they monitor the progress they make towards completing these actions, review and improve our methods and add more actions. 

According to sustainability reporting 2011 by the organization textile exchange, H&H is the biggest user of certified organic cotton in the world. In addition, they started using organic cotton in 2004 and since 2007 H&M has offered a range of 100% organic cotton garments. In 2011, we further increased the use of organic cotton by more than 20% and it now represents 7.6% of entire cotton use.

Shadow Reporting:  According to Raz Godelnik (2014) a famous critique of triplepundit , H&M provided 894,975 workers in Bangladesh and India education about their rights since 2008”.   As these steps sounds great to Raz Godelnik,  it doesn’t really explain the value of education H&M provides to workers and to what degree. Also, he is not even sure whether the company’s planned fair living wage is really fair.  After the infamous, Rana Plaza Building tragedy in Bangladesh,  H&M was the one of those global retailers who were reluctant  to sign the accord for the labor safety in the perspective factories.