H&M is a Swedish Multinational retail clothing company, known for fast-fashion clothing for men and children. " H&M is in 57 countries with over 3500 stores and more than 132,000 employees. H&M is ranked the second largest global retailer, just behind Spain based Inditex( parent company of Zara). In this blog, instead of focusing on the sale aspect of H&M we discuss the sustainability part of it. Most of the information provided here are taken from the "H&M Conscious Actions Sustainability Report 2014".
According to Moltan-Hill (2014) , it is essential that businesses look towards a new horizon of a triple bottom line, which involves not only economic prosperity and environmental quality but also social justice. Our research questions are :
Why did the organization choose to make
sustainability a key strategic vision?
How did they go about implementing the
sustainability vision?
What are the results obtained on each of
the three bottom lines – profits, people, and planet?
How well are they reporting on these
results? How are other organizations reporting on their efforts (media,
community groups, and governments, NGOs?
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